New Balance Donates $1M To Boston Marathon Aid


Adidas may be the official sponsor of the Boston Marathon, but they aren’t the only company pitching in the help relief efforts in the wake of last week’s horrific bombings. Boston-based New Balance has made a $1 million donation to One Fund Boston, the dedicated charity established by Boston Mayor Thomas Menino and Massachusetts Governor Deval Patrick.

New Balance’s EVP of administration, Anne Davis said in a statement.

“The events at the Boston Marathon shook the streets of Boston but not the spirit of our city. In the aftermath of this tragedy and the remarkable scenes of heroism and bravery, we have never been more proud to be a part of the landscape of Boston. Our thoughts and prayers are today and always will be with the victims of this tragedy.”

In addition, the New Balance Foundation has pledged to match employee donations to the fund.

Want to join the company in lending your support? Go to OneFundBoston.org to donate.

[WWD]

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