New York Fashion Week as we’ve come to know it over the past few years is over — and we’re not sorry about it.
We were lucky enough to know the old-fashioned week, the one that took place in at Bryant Park in the Garment District, before fashion bloggers, street style, and social media took full flight. We miss it terribly.
Since NYFW moved to Lincoln Center, it’s turned into a whole new beast, and the organization seems to think so too. According to the Wall Street Journal, IMG Fashion, who runs Mercedes Benz Fashion Week, plans to announce a number of changes addressing a growing array of designer complaints. Perhaps the industry’s largest grievance is that it’s become to cluttered with “people whose connections to fashion were tenuous at best.” An IMG spokesman said the media guest list will be cut by 20%, thanks to tighter accreditation guidelines, to make sure the invited are “of value to the designers.” For those that don’t receive an invite, there are the livestreams and images online.
In addition to combatting the congestion, IMG seeks to better its outdated venues and show formats, as well as lessen the cost of renting space.
“It was becoming a zoo,” said Catherine Bennett, senior vice president and managing director at IMG Fashion Events and Properties, told WSJ. “What used to be a platform for established designers to debut their collections to select media and buyers has developed into a cluttered, often cost-prohibitive and exhausting period for our industry to effectively do business.”
In terms of new and upgraded space, two of the venues will be redesigned to be structurally cleaner and reduce capacity — “making invitations once again an exclusive pass for true fashion insiders.” Among the news spaces is Pavilion, which will have a more modern, industrial feel and more flexibility for seating arrangement. The Hub at Hudson will be a few blocks away from Lincoln Center and geared toward up-and-coming designers.
Whether or not these changes will all be executed in time for the Fall 2014 shows in February is up for debate, but we’re happy to see that IMG is trying to get a better hold on what New York Fashion Week has become.