WATCH: Nicole Richie Is Serious About Fashion

It’s fun when formerly crazy socialites grow up and get real jobs and become people you’d actually want to be when you grow up, isn’t it? This video is proof positive that that’s what’s happened to Nicole Richie, who used to be famous for being Paris Hilton‘s sidekick. Nowadays, she’s developing the legitimate (and actually really well done) labels House of Harlow 1960 and Winter Kate. The footwear and clothing lines are both named after her daughter Harlow Winter Kate Madden, and this seasons designs are based on her mother’s feminine Southern style. It’s a family affair, and a far cry from her days on The Simple Life.

“This is something that I’m very passionate about and that I take very seriously and that I love,” she said when Elle.com caught up with her at the look book shoot for both brands. We’re inclined to believe her.

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