Some serious ch-ch-changes are about to hit J.C. Penney. Nina Garcia is totally on board with them, and because she said so via Twitter yesterday afternoon, the company’s stock jumped for the first time in quite a while.
Though it had been fairly stagnant for awhile beforehand, the retailer’s stock rose 9.9 percent after the tweet, and ultimately closed up 4.7 percent, says WWD.
“I’m @jcpenney’s HQ. Thank you Ron Johnson for the walk through of JCP’s prototype. Get ready to shop! Its going to be a game changer!”
More like “this tweet is going to be a game changer”! With 470,000 Twitter followers, Garcia’s fan base is nothing to scoff at, and she had a tangible impact. And one thing’s for sure — if she’s excited about the store’s revamp, so are we!