September Issues Opt For Women Of A Certain Age

Most of the time, the reasons magazine editors choose someone for a cover are pretty apparent. A budding starlet with a new movie coming out is a popular choice, as is a singer or actress going down the war path to award show season.

So when the industry’s top glossies all do something similar — like only having blondes on the cover, say, or featuring really, really young people — there’s probably a good reason for it.

And that’s what The Hollywood Reporter‘s Doree Shaffer tried to find out about the top three fashion glossies’ September covers. Vogue, Harper’s Bazaar and Elle will all feature actresses in their forties: Halle Berry (43) on Vogue, Jennifer Anniston (41) on Bazaar and Julia Roberts (42) on Elle.

Lesley Jane Seymour, editor of More magazine, which is targeted to women in their 40s and older, echoed that sentiment.

“They’re the ones with real style, real staying power, real beauty,” said Seymour, who previously edited Marie Claire. “As the American population continues to grow older, everyone can relate better to a woman with a little wear on her tires.”

This sentiment — with the exception of that unfortunate automotive metaphor — is one we can safely cosign. All three women have survived and surpassed the tests and trials of Hollywood and have become more than stars. Anniston is one of the highest paid women in show business, and both Berry and Roberts have Oscar gold stashed away somewhere in their homes. Taylor Swift, Miley Cyrus and their ilk haven’t proved to us yet that they’re not flashes in Hollywood’s pan, but we can safely look up to, respect and admire those women who have been in the game — and who’ve been running the game — longer than we’ve been alive.

We remind ourselves always that magazines are businesses first and foremost, and none of the books would have chosen these women if they weren’t sure to pull in a lot of newsstand sales. But the magazines’ confidence in these women is a sign that the average consumer of fashion and fashion news is sick and tired of trying to match pace with people who have fake IDs.

[Via The Hollywood Reporter]

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