Some details: it’s called OC Annual and each issue will have a central theme. The first will focus on sports in honor of the Olympics. (This is fitting, as OC drew inspiration for its name and concept from the Olympics!) Photographers like Bruce Weber, Walter Pfeiffer, Todd Cole, and Tim Barber have signed on for the debut issue.
WWD got hold of an internal memo in which Lim explains:
“As magazine fanatics, O.C. founder Humberto Leon and myself are aiming to create a collectible publication for a new generation, something beautiful and special in the vein of Benetton’s Colors, Comme des Garçons’ Six and Joe McKenna’s Joe. We want to make a magazine that will appeal to kids in Nebraska as much as industry people.”
30,000 copies of the mag will be published, but distribution (which will begin in August) has yet to be announced. Collectible, indeed. Hopefully, an upcoming issue will feature more shots of Chloë Sevigny‘s awesome closet.