It’s no secret that PETA, while holding the best interests of furry bunnies and circus elephants close to heart, hasn’t always treated other mammals — specifically, of human women — in so commendable a fashion.
But the organization is now eschewing their holy trinity of sensationalism, sexism and fat-shaming for an initiative that actually sounds kind of… Nice. Kind. Compassionate, if you will. The new scheme involves giving fur coats to people in abject poverty. Kicking off in PETA’s home base of Detroit, one of America’s poorest regions and one current in the grips of sub-zero temperatures, they’re encouraging wealthier locals to donate furs and leathers they no longer wish to wear to those less fortunate.
“PETA has long said that only people who are truly struggling to survive have any excuse for wearing fur, and on Monday, with temperatures well below freezing, we drove that point home,” the organisation said on its website. “While we can’t bring the animals who were slaughtered for fur, leather, and other skins back to life, together we can help bring a little warmth to people in desperate need.”