We were surprised and intrigued to find out that Peter Som was canceling his fall 2013 women’s ready-to-wear show just weeks before he was scheduled for New York Fashion Week on February 8. But according to a press release, the designer is still technically showing his collection.
Instead of hosting a live runway show, which can run designers several million buckeroos, Som will be putting on a digital one with KCD on digitalfashionshows.com February 13 at 9 AM. He’ll also do an interview, and allow videographers backstage to hair and makeup.
The big public relations company started the platform last year, and has previously hosted online shows for Prabal Gurung‘s ICB collection, and See by Chloé. Currently, users can create an account to access this season’s shows by Som, Pierre Balmain, and Alexandre Plokhov.