Pharrell Williams To Join Rihanna’s Reality Show, Styled To Rock

We haven’t heard much about Rihanna’s fashion-centric reality show since the news broke that it would premiere stateside this year, despite poor ratings across the pond, but today a press release landed in our inbox with another big name tied to the series: Pharrell Williams.

Styled To Rock will, over the course of ten episodes, show 12 designers competing by dressing A-listers in various challenges. The grand prize isn’t entirely clear from the release other than “In the end, one designer will be named the winner of Styled to Rock,” but from the UK version and our well-honed reality TV literacy, we’re guessing it will involve dressing Bad Gal RiRi for something relatively high profile. Note to contestants: think mesh, crop-tops, and thigh-high slits.

Salaam Coleman Smith, president of Style Media, which is producing the show, is thrilled to have Williams on board (wouldn’t you be?):

“We are delighted to have Pharrell, who is a driving force in both the music industry and fashion world, serve as a mentor on Styled to Rock. Pharrell’s unique aesthetic and commitment to individuality combined with Rihanna’s vision for this series will enable our aspiring designers to hone their craft and learn from the very people who set the trends.”

Tell us: will you be tuning in?

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