Our day has been made now that we’ve come to know Black Shadow, a full-on rockabilly gang that cruises though Tokyo on motorcycles. Who brought this new age mob of ’50-inspired easy riders to our attention? Phillip Lim, in his new fall fashion film Sonomama, which means “as you are” in Japanese.
The designer was deadset on making his fall campaign, whose concept revolves around Japan and “the partners, girlfriends, and lovers of the racer generation,” truly authentic. Naturally, the only way he could make this happen was by nixing a backlot set somewhere and taking it to the city of neon lights.
He told Style.com:
“Tokyo street style is so synonymous with tribes and subcultures that it seemed the natural place to capture the spirit of the collection. We wanted to be sure the authenticity was not lost. We didn’t want to re-create anything, so naturally, we went to Tokyo. I wanted to capture a modern-day tribe. Cross-cultural, individual characters, whose expressions and passions make a whole.”
Watch the Black Shadow gangmembers, Japanese actress Kiko Mizuhara, and model Louis Simonon strap on their over-the-knee boots, slick back their Greaser hair, and take on the mean streets of Tokyo.
The Goods: We Heart New York, And This 3.1 Phillip Lim Tank
Phillip Lim Turns To Tokyo For Inspiration
SOLVED: The Mystery Behind Ryan Gosling’s Leather Jacket
Why Tao Okamoto’s Bowlcut Is So Much More Than A Hairdo