The amount of creativity that gets poured into Fashion Week coverage makes our head spin. MAC cosmetics and MILK studios have partnered with ALLDAYEVERYDAY, a creative agency, to produce Phone Tag, a live view of what’s happening during Fashion Week updated with the cell phone pictures of all the behind-the-scenes action. From shots of hair and makeup magic happening backstage to all of the week’s most amazing parties, Phone Tag will capture everything you might not get a chance to see. And if you do happen to have a chance to see something cool, email your pics to email@example.com
And you thought our tweets were cool.
So far our favorite upload is this picture of Kanye West and The Cobrasnake’s Mark Hunter (‘Ye’s teeth look pretty shiny to us!), but the site’s coverage provides an entirely different view of the nine days of Fashion Week than you’ll get from reading about it.