The relationship between Pirelli Tires and their annual calendar filled with naked, big-name models shot by high fashion photographers has long been a confounding one. Last year, Milla Jovovich attempted to shed some light on it by venturing that “there’s like, this kind of relationship going on between these really strong tires and these really strong women.” Which we guess is one way to look at it.
This year, however, the company has switched up its calendar game big time. For 2013’s 40th anniversary edition, Pirelli brought on travel reportage photographer Steve McCurry in place of the usual suspects like 2011’s Terry Richardson or 2012’s Mario Sorrenti, and chose Rio de Janeiro as both destination and muse.
The casting also veered far away from the wet t-shirt contest paradigm; models, actresses, and musicians were chosen instead for their dedication to and involvement in philanthropic organizations. Likewise, the calendar features ordinary Brazilians and graffiti street scenes, creating a collection of photos that McCurry describes in a release as “found situations.” He explains that he didn’t want to go the usual stripped-down route while shooting in the vibrant city because “you can photograph nudes anywhere. But these models are clothed, and each of them has her own charity. They are purposeful and idealistic people.”
Get a look at some sneak preview shots of the calendar’s decidedly different look below:
this is some kind of spaceship or something.