Favorite Thing Of The Day: Prada’s Mesmerizing GIFs

Well, this is fun. Prada tapped graphic designer Vahram Muratyan (he of the excellent Paris versus New York) to create to a whimsical spring accessories campaign.

Muratyan made a series of GIFs for the project entitled “Parallel Universes”, and it’s excellent. The name of the project makes more sense when you head over to Prada’s site, which enables you to toggle between Muratyan’s graphic representations and actual photos of the items. For now, enjoy some of our favorites below:


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