PHOTOS: Pringle Of Scotland Does Away With Models In Favor Of Sheep

We’ve known lambs are the world’s most fashionable animals for some time now, but Pringle of Scotland has done the trend one better. They’ve gotten rid of traditional models completely, in favor of hiring some very stylish ovines to shill their 100% lambswool duds. That’s actually pretty clever.

The lambs in question (okay, they’re more like full-grown sheep, but SAME THING) don wool shorn into fashionable shapes — a sweater, a hat, a shawl of sorts — as they hang out against majestic backdrops of the great outdoors. We generally don’t support clothing ads sans clothes, but we happen to like this particular campaign. And now we want a big, cozy sweater. See, it worked!

[via Design Scene]

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