Project Runway Winner Confesses Prize Money Is ‘Not Really Enough’


Dmitry Sholokhov was just declared the tenth winner of Project Runway this past Thursday, but the Belarus-born designer is already getting ready to break out on his own.

Sholokhov gave an interview that appears in today’s issue of WWD, where he talks about coming to America with only $250 to his name, giving up his apartment, salary, and “dream job” to sign on for the show, and where he plans to go from here:

Obviously, I definitely want to start my own brand but I would need business partners for sure. I’m getting so many emails from people who want my clothes but I need to set myself up with a company first. The winning prizes are not really enough to start a brand as I hope to. You get $100,000 and $50,000 for technology and office space. It is a good start but it is not really enough to start a company. It will help pay some bills.

Reality shows aren’t exactly known for providing much of a support base once the cameras stop rolling, but Dmitry sounds like a pretty scrappy kind of guy. We can see him taking the money and building a business from the ground up — hopefully one that features plenty of the kind of chic, tailored pieces he showed on Project Runway. Hear that investors?

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