Hollister ‘Models’ Taunt Customers At A Store Opening In South Korea

As we’ve mentioned in the past, the Styleite offices are right next door to a Hollister flagship. This means that every morning on our way to work, we have to awkwardly push past the slow-moving tourists on Broadway in order to avoid smacking into the shirtless teenage “models” that are always congregated just outside its (excessively fragrant) threshold. Although this is irritating, it’s no more than a minor annoyance. But it seems that the mall chain’s employees caused a much bigger disturbance at a store opening in South Korea last week.

According to koreaBANG, Hollister flew American models in to help publicize the opening, but things quickly went sour when the models started making fun of Asians. Some exposed their middle fingers in pictures taken with customers. That’s already beyond rude, but it gets worse. One of them uploaded a photo of himself squinting and making peace signs to his Twitter account, and captioned it “The face says it all hahaha #Seoul”. A friend responded, “please look at how many Asians liked that picture…impressive”. The model’s response? “Hahahaha they ruhhvvvv itttt!”

But they certainly don’t “ruhhvvvv” his racist sense of humor — in fact, many South Korean Hollister customers reportedly want to boycott the chain. The employees were fired, and Hollister posted this apology on its Facebook page:

“In summary, the company terminated the couple of associates involved. On behalf of our more than 80,000 associates around the world who cherish our core values and our culture of diversity and inclusion, we sincerely apologize for the offense caused by these unauthorized, ill-considered actions.”

Check out the photos below and tell us what you think. Are you offended?

[koreaBANG via HuffPost Style]

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