Cathy Horyn reports that Dior will make a formal announcement on Wednesday, though she spoke with Simons today. The house apparently began courting the designer in the fall; talks with Marc Jacobs fell through over the summer, and a slew of high profile candidates rebuffed Dior’s offers shortly thereafter. Horyn calls Simons a “logical” choice, though not an obvious one.
Simons was pushed out of his post at Jil Sander in February. Rumors about him going to Dior swirled before and after his departure, though Simons played coy. But finally, the man has some things to say about his new job:
“Of course I haven’t been in the archives yet, but for me the strongest impact is the first 10 years of Dior and how to link that to the 21st century. Mr. Dior was very innovative during a short time span. And it was in the middle of the 20th century, a period I am very interested in, whether it’s linked to fashion, architecture or art. So I find it very challenging to rethink couture. I’m not one of those people who would say, ‘Ah, couture makes no sense anymore because everything today should be accessible.’ Clearly there is an interest from people in this level of creativity.”
As for the pressure? “I’m someone who takes responsibility,” he said. We certainly can’t wait to see what exactly he does with this incredible opportunity.
UPDATE: WWD reports that Simons’s official title will be “artistic director of haute couture, women’s ready-to-wear, and accessories collections”, and that he will show his first collection during Paris Couture Week in July.