Italian label Marni is launching its first-ever fragrance in February 2013, and the ad campaign stars Brazilian model Raquel Zimmermann.
The bottle itself is both classic and playful, with a red cap and translucent white polka dots. The rest of the image was shot in black and white by Nick Knight, is a simple headshot of Zimmermann, with windblown hair and no visible items of clothing so as not to pull focus from the bottle. In our opinion, this is a bit boring as far as campaign images go, and we think they could’ve done better. Something about it just isn’t grabbing us. What do you think of the shot? Will you try out Marni’s new perfume?