Rei Has Little Hope For The Future, Would Like To Be ‘Forgotten’

Ah, Rei, don’t ever change. The ever-elusive Comme des Garçons designer gave a rare interview for‘s “Rule Breakers” issue — despite, of course, being wholly disinterested in “rules” as a concept — and in it she sheds a little light on what she thinks the future will hold for the fashion industry.

So, what do you think? Is she expecting the capitalist structure to implode on our heads and sales targets and celebrity placements to start playing second fiddle next to imagination and creativity? Predictably, her answer is: nope, not in the least. In response to writer Matthew Schneier’s question about whether there’s any hope for the current state of media-facilitated monotony in fashion, Kawakubo is succinct:

“I doubt the situation can change. It’s because in the world where money rules, the appreciation of the value of true creation is low.”

And even though this is the kind of attitude that makes her the object of so much fascination, Kawakubo also isn’t interested in immortality in any of its forms. “I want to be forgotten,” she concludes. Something tells us this is another area where the world will disappoint her.


See more Comme des Garçons magic in the video below:

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