We would say it was only a matter of time before Rihanna got her own TV show, but we didn’t really think that was something she was interested in doing. Nevertheless, RiRi has signed a contract for a fashion reality show, on which designers will compete for the unparalleled honor of giving her free clothing.
The show doesn’t have a name yet, but we do know it will be broadcast on the UK network Sky Living. The plan is to scour Great Britain for the best undiscovered fashion talent in the country, then whittle down the untested creme de la creme in a televised sewing battle, similar to Project Runway. But the final prize isn’t a truckload of cash to help start your own line. Whoever wins this competition will create the ensemble Rihanna wears on stage for her Wireless performance in London’s Hyde Park this July. And you know, that’s way more exciting.
Rihanna will get an executive producing credit for the show, and she’s already hard at work on it. She hired fellow songstress Nicola Roberts of Girls Aloud fame as host, and Roberts is already enthusiastically talking up the project.
“There are talented people, undiscovered because they don’t have the means, or their circumstances are too far away from the fashion world. This show is here to discover those people and give them a shot. I’m looking for someone who can think outside the box, and who isn’t going to give up at the first hurdle. Ultimately, someone who can’t go ‘undiscovered’ anymore.”
Nice sentiment. Let’s hope all the time, energy and money they’re pouring into the show will unearth someone worth unearthing. Have a friend in the UK who you think would do well on the show? Send them the link to the application process, here.