Rihanna Fronts Balmain’s Spring Campaign

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Winter just got a whole lot hotter. Rihanna is the new star of Balmain’s Spring 2014 campaign, shot in New York by Inez van Lamsweerde and Vinoodh Matadin. As you might’ve guessed, the images are sizzling.

“In front of the camera, she makes you feel like she is the only girl in the world,” Balmain’s creative director Olivier Rousteing told WWD. “When the woman that inspires you wears your creations, your vision feels complete.”

Mel Otternberg styled RiRi in two looks, a body-hugging denim ensemble and soft pink houndstooth coat with lacey white gold-toed boots. Each of the looks is adorned in gold — chains, jewelry, and oversized belt buckles. Sadly, her doobie wrap hairstyle didn’t make an appearance, but we can appreciate her wavy, shoulder-length bedhead.

The glossy ads will hit magazines in January.

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