Rihanna’s Ad Campaign For Her New Fragrance, Nude, Is Fresh & Pretty

Rihanna has been invading the retail scene for quite some time now, but her most recent venture has a very specific goal: She wants you to smell good naked.

RiRi posted a photo of the ad campaign for her new fragrance, Nude, on her Twitter page yesterday, telling her over 26 million followers, “Here is my new add for a brand new fragrance #NUDE !!! Make sure you smell sexy, especially naked, this fall”.

Check out the campaign image below, in which the pop star appears in nothing but lacy lingerie and gauze. While we’re not sure we’re sold on the scent itself, we think she looks fresh and lovely, and that the image conveys a sweet, not raunchy, take on nudity (this is totally unexpected, considering that these are the photos she tweeted just before the shoot). Also, we’re fans of the platinum blonde! What do you think of the campaign?

[@rihanna]

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