Shop-and-frisk department store Barneys has been on most people’s naughty lists over Christmas lead-up. But what better way to get yourself back in the good books of the plebes by selling $33,000 Shawn Carter watches? Wait, let’s try that again: What better way to boost your Q score than by hiring a universally lauded model as the face of your new cool new holiday beauty campaign?
Robyn Lawley is this awesome lady and the stunning face of Barney’s Face Time, a first for the model and a major coup for the plus-size modeling industry. She posted the campaign to her Facebook and Instagram last night, with the caption, “This is my first proper beauty job ever!! Often models of my size are overlooked I applaud @barneysnyofficial and the very talented @benhassett using me.” In the video Lawley models holiday looks created by Givenchy, NARS, Make and Kevyn Aucoin. It’s the second major campaign she’s shared in three days, also fronting the ads for Mango‘s new plus-size line Violetta.
It’s interesting that plus-size models aren’t booked for more beauty jobs. If you’re modeling shampoo, lipstick or nail polish, there’s no reason for brands to give a shit what shape your body is. Hiring plus-size models for beauty campaigns would effectively get around the finger-pointing problem of why plus-size models aren’t more prevalent in fashion (brands say agencies only send skinny girls, agencies say brands only request skinny girls, and girls say they have to fit into skinny person sample sizes). It’s lipstick, it fits everyone, and you’re being cast from the neck up.
It’s also interesting that beauty campaigns aren’t more frequently used as cop-outs, allowing brands to reap praise for being totes into body diversity while effectively doing what they did to Gabourey Sidibe on that Elle cover. We’re not at all saying that’s what Face Time is — just that beauty campaigns appear to be a missed opportunity whether your brand is awesome or kind of an asshole.
Watch Robyn’s awesome Face Time video below.