Around this time of year, thousands of women across the U.S. start to feel bad about their bodies. Many have failed at the diets they hoped would make them model-thin by summer, others feel compelled to stay covered at the beach. Some are self-conscious that they don’t fill out their bikini tops with the same oomph as Kate Upton.
There are so many beauty standards that culminate in the only time of year when women can go to the beach. And that’s because a lot of people believe that there’s only one kind “bikini body” we should all strive for.
But this photo shoot from aptly-name Swimsuits for All (with Robyn Lawley, plus-sized blogger Gabi Fresh, and others) aims to remind people that that’s a load of bull. Any women should be able to find a swimsuit—one piece, two piece, three piece—that they feel comfortable in. And they shouldn’t feel like their body isn’t ideal.
So while the models featured on Sport Illustrated covers are absolutely gorgeous, so are the women in this photo:
The point of the shoot, as they note in the video below, isn’t to say curvy is better or to shame thin women, either. It’s just to provide some body diversity to the predominantly thin images in the swimsuit industry.
With all that said, we’ll see you at the beach.