WATCH: Ralph Lauren Hires Robyn Lawley As First Plus-Size Model Ever


Robyn Lawley has already earned her stripes as a plus-size high fashion model, posing for the covers of major magazines including French Elle, Vogue Australia and Vogue Italia, as well as fronting a much-lauded lingerie campaignfor British brand Boux Avenue.

Now, however, she’s landed what’s arguably her biggest gig yet, as Ralph Lauren‘s first-ever plus-size campaign model. While most of the label’s faces are runway regulars who clock it at about a size two (and have been known to be whittled further by Photoshop), Lawley is 6’2 and, as she told Good Morning America yesterday, wears a size twelve. Which, as luck would have it, is just shy of the size the average American woman currently wears (a 14). About time that a label that bills themselves as all-American find a model that at least inches towards representing their customers, isn’t it?

We’re especially glad to see Lawley land this contract because while blue chip editorial work like the spread she did with Vogue Italia will give a model industry clout, it’s the campaigns that bring in the dough, and we can only hope this will pave the way for other brands to make similarly inclusive steps. As far as whether we’ll see more plus-size models getting high profile work in seasons to come, Lawley is optimistic:

“I hope so. I hope, I’m sure we will see. You know there’s so many plus-size models in New York doing so well in the moment, and it’s only going to get better.”

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