Russian Olympic Committee Denies Contract With American Apparel

Earlier this week, American Apparel CEO Dov Charney slammed Ralph Lauren for outsourcing the U.S. Olympic Team‘s uniforms. The retailer boasted that it could manufacture the uniforms domestically, and in less than a week. Charney also said the company was in talks with the Russian Olympic Team to manufacture uniforms for the 2014 Games in Sochi. But according to new reports, the Russians didn’t approach American Apparel at all.

WWD spoke with Russia’s Olympic and Paralympic Organizing Committee about the potential deal, and the group flatly said that it’s not working on anything with American Apparel:

“The Sochi 2014 Olympic and Paralympic Organizing Committee is not in negotiations with American Apparel for the Winter Olympic Games in Sochi. The official outfitter of the Russian team up to 2016 is the company Bosco Sport. Bosco is the official and exclusive outfitter to the Russian Olympic Committee. Our contract with the ROC means Bosco will be dressing Russia’s Olympians and Paralympians through to Rio 2016, in the same bold and beautiful designs we have been creating for the team since Salt Lake 2002. There is no reason for that to change in the foreseeable future.”

But Charney is sticking to his original claim:

“I had contact from an organization that is connected to the government. Nothing has been signed but we were in dialogue. I invited them to come to our London store and buy samples at our expense and see what interests them.”

And when WWD said that the Russians denied any contact with him, Charney replied:

“I don’t know that every senior person there knows everything that’s going on with an inquiry about product.”

While that may certainly be true, we’re talking about the Russian Olympic team’s uniforms, so it’s not just another inquiry.


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