You know what’s cool? Blogging. Which is exactly why Saks Fifth Avenue has gotten into the game of showing and telling and pontificating about and obsessing over fashion with its new editorial venture, Saks Point of View.
The retailer has a few posts up on the site now, one about a blue stone more famous than the one Kate Middleton is rocking these days, another about a dress Lady Gaga wore during a concert that’s now on display in one of their famed Christmas windows, and another about all the fun attractions that are (literally) a stone’s throw away from Saks’ front door on New York’s Fifth Avenue. The blog casts the people who work at Saks as the experts to turn to for knowledge about everything related to fashion, jewels, pizza (yes pizza) and beyond. And it makes sense to us — you saw how well Saks’ men’s fashion VP Eric Jennings did with Mediaite’s Tommy Christopher.
But Saks isn’t just blogging because their retail cousins (like Barney’s with B-Sides and Berdorf Goodman with 5th and 58th) are doing it. The store’s management told WWD that it’s a good way for them to reach out to their customers and get them to spend money.
“There is more of an emphasis on editorial,” said president of Saks Direct Denise Incandela. “We find customers respond very well to that, they look to us as a fashion authority for that. If you look at us now versus two years ago, you will see a big shift there. It’s very well received by customers, and we measure that in terms of traffic as well as sales conversions.”
Funny – that’s how we measure it, too! Except we don’t sell anything. Anyway, Saks Point of View, welcome to the neighborhood! Best of luck — we’ll see you around the block.