Schiaparelli Brand Reboot Confirmed, Designer To Be Announced This Fall

Schiaparelli: coming to a store near you!

Back in March, we learned of a rumored Schiaparelli reboot in which John Galliano was a creative director candidate. Diego Della Valle (who has owned the brand since 2006) dismissed any reports of Galliano’s involvement. Now Della Valle is confirming that the brand is indeed making a comeback.

Of course, this is the perfect time to announce the brand’s return to glory, what with the Met’s Schiaparelli and Prada: Impossible Conversations set to open today. Della Valle is hoping to announce the Schiaparelli designer in September. (Giles Deacon was thrown around as a potential candidate five years ago, but, well, that was five years ago.) The first collection will be introduced in February (during Paris Fashion Week, we assume) and will be accessory-heavy, though it will contain some clothing. There were also be Schiaparelli fragrances and cosmetics.

According to WWD, “Paris fashion personality” Farida Khelfa will be the brand’s spokesperson; she’ll be attending tonight’s Met Gala in vintage Schiaparelli. As Della Valle told the paper:

“The idea with Schiaparelli is to propose the brand with all its modernity, and represent dreams, art and all the most sophisticated things we can do. This brand doesn’t have to get involved in the frenetic world of numbers, accounts and dimensions, but it just has to express itself at its best. The heart of this project will be the Parisian maison in Place Vendôme, in the original location where the first atelier was.”

[WWD]

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