We always assumed that New York was the most guilty of season-pushing come holiday season, but it seems that London has beat our city to the punch. Selfridges, which just happens to be the department store of our dreams, has unveiled this season’s windows in a fantasy cityscape installation named, ‘Destination Christmas’. The winder wonderland is filled with all the things we love about Christmas time, blankets of snow, champagne, penguins, smoking slippers, and faux Santas. We feel you’re obligated to take an afternoon break and drift off to Selfridges’ happier place. Get your first taste of the season, below!
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