Welcome To The Future: An App To Identify Clothes You See On TV


We’re not sure why it took this long, but the team behind Shazam are developing a similar app to identify clothes on TV. Yes, we might be able to figure out what Alexa Chung is wearing instantly!

In addition to being able to identify pieces worn by those on TV, the app would also push the boundaries with “media engagement“. CEO Andrew Fisher explained:

“We have the ability to identify the product in a TV show so that when somebody Shazams it, they could find out where a presenter’s dress is from in one click. We are focused on creating a new category which we call media engagement. We make it easier for consumers to engage with a brand or a piece of content they are interested in, without having to go through search engines, then mining the results. That works with both TV programming and advertising: a 30-second slot can be turned into a three-minute brand engagement – and more.”

The company is working to partner with broadcasting stations to develop recognition technology, while still complying with the UK regulations. If this all pans out, we would definitely fork over 99 cents for it!

Learn more about the original Shazam app below:

[Guardian]

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