Anyway, Dior’s numbers are a shocker to us and president Sidney Toledano. He explains to the Financial Times:
“I never considered that. I always thought we absolutely needed an artistic director. They, and their charisma, are what creates breakthroughs. But you make choices about how you use that.”
Well, if revenue increased without Dior hiring a new artistic director, does the house even need one? Yup.
“I could stand in front of the team and give them our objectives, guidelines, talk to them about the market and prices, and they would do it, but the end result would be flat.”
And the pressure’s on, Raf.