If Sterling, Cooper, Draper, Pryce was based out of Paris and took on a fashion client, we imagine the upshot to look something like Sonia Rykiel’s Fall 2013 campaign.
To mark the line’s first collection under the artistic direction of Geraldo da Conceição, Rykiel paid homage to French midcentury advertising posters from the likes of Bernard Villemot and Raymond Savignac. Brit beauty Sam Rollinson was lensed by Mert Alas and Marcus Piggott for the first image, shot against a scarlet backdrop posing with graphic cutout shapes of a slender hand, keyhole, and lips. Rollinson wears a sleek pantsuit with oversized white buttons and shoulder stripe details in Rykiel’s signature purple.
In the next image, the model is befitted in one of the collections oversized, double-breasted coats in a pale blue against a vibrant orange back ground next to a fanciful mask and the silhouette of face. The last image is reminiscent of a Picasso, and you’ll just have to see it for yourself. View the entire campaign below, and perhaps consider replacing your Le Chat Noir poster with of Rykiel’s new tour de force images.
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this is some kind of spaceship or something.