It’s not even summer yet, but the annual Sports Illustrated Swimsuit Issue will be brightening up newsstands everywhere in just a few weeks. The cover was unveiled to the world late Monday on The Late Show with Dave Letterman, and cover girl Kate Upton discussed her meteoritic rise to fame this morning on The Today Show.
Upton’s cover, which we showed you just yesterday, was as big a surprise to her as it was to us. The 19-year-old model got famous last year after a video of her doing the Dougie went viral, and since then she’s attracted a huge social media following. Which, we’re sure, has a lot to do with why the people who selected Upton to be on the cover chose her over the other supermodels who are in this year’s issue, including Izabel Goulart, Crystal Renn, Chrissy Tiegen and Bar Rafaeli.
There are certainly models on this list who are way more famous in the fashion industry, but when it comes right down to it Upton’s presence is a widespread force. Upton herself said in a profile in The New York Times that she’s trying to bring the personality back into the business of being a supermodel.
“For a long time, fashion has been going to celebrities,” she said. “Celebrities are on the magazine covers, and nobody wanted models. But why not have a model celebrity? Why not a girl who comes with her own following? Social media brings a personality to models. That’s how consumers today decide what to buy.”
Check out the videos below and tell us if you’re buying what she’s selling.