Stefano Tonchi Recruits More Staff For W

Covering the sturm und drang (as Tim Gunn would say) of W’s masthead will, in our opinion, never get old. In the relatively uniform world of fashion magazines, it’s fun to see a little (or, in W’s case, a lot of) upheaval every now and again.

To recap: W magazine has ousted out of the Fairchild fold and enveloped back into the open arms of CondeNast. Editor in chief Patrick McCarthy was given the boot and Stefano Tonchi, the former editor of T: The New York Times Fashion Magazine was installed in his place. Shortly after that, Dennis Freedman, W’s creative director for more than twenty years, made a run for it and Lynne Hirschberg abandoned her post at the Grey Lady to follow Tonchi to W, where she will likely be appointed entertainment editor. (In the meantime, Vogue’s Sally Singer is rumored to be replacing Tonchi at T and no one knows where Freedman is going.) Phew — that was a mouthful.

Tonchi is now into his second week at W, and WWD is reporting that he’s got his eye on a few new hires.

To whit:

Multiple sources speculate Jody Quon, photo director at New York magazine, is a frontrunner for the creative director job, which was left vacant when Dennis Freedman departed at the beginning of April.


Meanwhile, T magazine issue editor Armand Limnander is the second of the supplement’s staffers (after Lynn Hirschberg) believed to be making the switch to W to join Tonchi. Insiders say Limnander is coming aboard in a fashion news director role, and will oversee the front of book.

As WWD astutely notes, Quon probably won’t come cheap — and especially not after New York Mag’s big win at the National Magazine Awards last night.

In the meantime, boy, is this fun to watch.

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