When we hear that something is going to be hedonistic, we expect for it to reek of luxury from a mile away. Sadly, that is not the case with the cover of i-D magazine’s Hedonism Issue, which features a very stark-looking Stella Tennant wearing bad posture and ice-blue hair.
The cover is gorgeous, if a little worked over, but it just doesn’t say hedonism to us — not when we take it at face value, anyway. It says, “the future,” or “it’s chilly,” or “don’t do what I did to my hair.” But not hedonism.
But then again, i-D has always been known for making statements in unexcpected ways. Maybe the new hedonism is austerity? Maybe Tennant’s haircut was super expensive? Maybe we won’t know for sure until we get our hands on the issue?
Stella Tennant for i-D Magazine [Designe Scene]