CONFIRMED: Style.com Reality Show Coming To TV

It’s official: Reality shows about fashion are going digitial.

On Tuesday, Fashionista reported a rumor that Style.com, former online home of Vogue and W, would get its own reality show. A source confirmed to The New York Daily News today that while there aren’t many details, the show is moving into production. No network has signed up to air the program, but MTV is said to be a possibility.

Cameras have already flooded into Conde Nast’s offices at 750 Third Avenue, filming in the office of editor-in-chief Dirk Standen (at left). An insider told the Daily News that in addition to the Style.com staff, there will be four or five people on the show “who don’t necessarily work in fashion.”

But the show’s locus of drama and entertainment seems to be Darrell Hartman, a writer with bylines in nearly every publication under the sun. Refinery 29 recently named Hartman one of the fashion world’s most eligible bachelors, but we don’t expect he’ll have that problem for very long. The site is looking to hire female party reporter to play Hartman’s colleague and love interest.

It’s said that anyone depicted on the show as a Style.com employee will actually be a Style.com employee. And while that’s certainly a stimulating change from shows like The City, in which Olivia Palermo only pretends to work at Elle magazine, the idea that a love interest basically has to be cast does a lot in the way of deflating the sense of reality this show hopes to create.

Still, it should be tons of fun to watch.

[Via The New York Daily News]

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