Fashion brands like to put a bunch of multicolored thin people in an ad campaign and then demand snaps for their open attitudes about diversity. But Uniqlo‘s fall campaign, which features celebrities and real (albeit famous and successful) people in a variety of ages and sizes, really tries to live up to its “Made For All” philosophy.
Women’s Wear Daily reports that the campaign will feature everyone from actors Susan Sarandon, John Leguizamo and Lauren Linney. Esperanza Spalding (the Grammy-winning cellist with an afro) and Glee‘s Darren Criss will also be in the campaign, as will Tumblr founder David Karp and teacher Gregg Breinberg, who directs that Staten Island public-school chorus you’ve probably cried about on YouTube.
And not a single model.
It’s pretty remarkable when you consider that most fast-fashion chains rely exclusively on models for their regular campaigns, but then again Uniqlo isn’t most fast fashion chains. And while we’re excited that so many interesting, non-model people are a part of this campaign, we’re not blind to the fact that most of them are regulation attractive. For proof of this, look back at that photo of Susan Sarandon and tell us you wouldn’t kill to look half that spectacular at 64 should you have the good fortune to live that long.
That’s what we thought. It’s going to be a long, long time before any fashion brand puts, say, John Goodman or Mo’Nique in a major ad campaign, but Sarandon? That’s what we call a step in the right direction.