When Australian model, Meagan Kausman, participated in an underwater photoshoot for the brand Fells Swim, she thought that the images would turn out mermaid-esque, showing off her figure in a weight-less environment. Turns out the swimwear design house had another look in mind — one with less weight. According to Meagan, the brand altered her body dramatically, posting a retouched image of the model some twenty pounds lighter.
Raised as the daughter of a body image activist, Meagan rightfully freaked the fuck out on the brand, who she said posted the drastically edited pictures without her consent. She fired back against Fella Swim by posting side-by-side images of the before and after photos, aiming to highlight just how much they changed her already beautiful body.
Making art is my passion. Creating beautiful photos and meeting inspiring people has really given me a new lease on life. I recently did a photoshoot wearing Fella Swim, with an extremely passionate and talented underwater photographer, Pip, @seagypsea_photography Her photos are magical; they capture women in water and celebrate their beauty. This morning I was extremely shocked to see that Fella Swim had uploaded a photoshopped version of Pip’s original photo to their Instagram page. They had drastically altered my body, thinning out my stomach and thighs in an attempt to box me in to the cultural ideal of beauty. Above is their version, below is the real version. My body is a size 8, not a size 4. That’s my body! I refuse to stand by and allow ANY company or person to perpetuate the belief that “thinner is better”. All women are beautiful, and we come in different shapes and sizes! This industry is crazy!!!! It is NOT OKAY to alter a woman’s body to make it look thinner. EVER!
Meagan, like many other models, have fallen victim to awful botch jobs, ones which take the shape of an already beautiful woman and alter it to conform to the industry “norm”. By taking a stand against the brand’s decision to post “stick-thin-Meagan,” she is joining in the discussion that disapproves of promoting unhealthy body standards in the media.
All the props, girl.
(via Cosmo UK)
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