WATCH: We Want To Buy Everything In Target’s First Shoppable Film

Target just launched the first episode of its shoppable short film today, and the video is actually pretty cool!

Kristen Bell, Nia Long, and Zachary Abel star in the short romantic comedy, and as viewers watch the film, they can shop the exact pieces they see right on the same page. The video player is broken into two sections — one for the film, and the other for a scrolling list of the products featured in each frame. The film will be released in three five-minute episodes on October 2, 4 and 9, and will remain online through Oct. 31.

It’s pretty cool to know what products are used in the film, and now, we’ll never have an excuse to say we don’t have time to shop. Check out the video here, and see for yourselves.


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