Tavi Puts Plans For Teen Focused Site Sort Of On Hold

Less than eight months after Tavi Gevinson announced that she’d be partnering with Jane founder Jane Pratt on a teen-focused web and print publication, the 15-year-old phenom has decided to strike out on her own.

At a tribute to Sassy last week, Gevinson told the audience that she wanted to retain complete ownership over any and all of her upcoming projects. And according to an article in Women’s Wear Daily today, Gevinson ended the relationship with Pratt and xojane.com backer Say Media because she didn’t want her vision for the site jeopardized. The high-schooler told WWD: “It was just that I want to have full control, and it’s important to me that we’re independent, not so that we can be indie and ‘down with the Man,’ but because I find a lot of comfort knowing that it’s all in my control.”

The Style Rookie hasn’t, however, completely ruled out working with Pratt. “I would love for [Jane] to be involved,” Tavi explained, “but right now it’s something that has to be worked out between her and Say [Media].”

Replacing Say Media as business consultants are a slew of private workers Gevinson has hired to help launch Rookie. She’s now saying her plans for a print component are on hold, and when the glossy does come out it will be bi-annual. In short, it definitely won’t be the re-launch of Pratt’s Sassy magazine it started out as.

We have to hand it to Gevinson for going with her gut (that gut has produced a lot of success in the past!) But even if everything falls through, she still has her blog and an upcoming book — and that’s more than people twice her age can say.



Tavi Gevinson Spills Details About New Project At Sassy Tribute Show
Tavi And Jane’s Teen-Focused Site Now Has A Name (And It’s Awesome)
Tavi And Jane’s Teen ‘Zine Will Launch This Summer

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