PHOTOS: Taylor Momsen Performs In Paris For Galliano

We were shocked when we heard designer John Galliano had tapped Taylor Momsen as the face for his new fragrance and now it looks like that campaign is well underway. Momsen performed Monday night at Laperouse restaurant in Paris for the launch of Parlez-Moi d’Amour, a scent Galliano says is “aimed at a slightly younger market.”

Slightly younger, indeed. Momsen has just turned 17 and stars in Gossip Girl which, though loved by fashionistas of all ages, is also targeted towards a younger crowd.

And as designers are wont to do, Galliano came up with some crazy backstory for Momsen’s “character” in the campaign. From WWD:

The designer said that Momsen was a great inspiration and that he thought up a narrative “where she’s been traveling around the world gigging everywhere, going from one gig to another, and she finds herself in Berlin, stranded.” Galliano imagined that the actress-turned-rocker had no Internet access and had lost contact with everyone.

“She finds herself having to pour her heart out longhand on paper to this guy that she has just fallen in love with,” he said.

Galliano has long been known as an enfant terrible of the fashion world, so perhaps he sees something of himself in Momsen. Then again, they could have just bonded over their love of lingerie.

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