Does Taylor Swift’s CoverGirl Ad Deserve To Be Banned?


Following in the footsteps of their ad-regulating colleagues across the pond, the National Advertising Division has banned a CoverGirl campaign featuring celebrity spokesperson Taylor Swift for excessive Photoshopping. In other words, if you thought Swift’s lashes looked too good to be true, you’re right.

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The ad in question was for NatureLuxe Mousse Mascara, which CoverGirl claimed delivered “superior performance” in doubling the volume of one’s bare lashes and offering a 20% lighter formula than “the most expensive mascara” on the market. Unfortunately, the lashes on display in the ad aren’t courtesy of this miracle mascara, but because Swift’s “lashes [were] enhanced in post production” — at least according to the fine print at the bottom of the image.

According to NAD, it is “well-established that product demonstrations in advertisements must be truthful and accurate and cannot be enhanced,” which is to say: Photoshop is not allowed. And while the UK’s Advertising Standards Authority has been banning ads left and right, this is the first crackdown by NAD on a major campaign.

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NAD’s director Andrea Levine told Business Insider, “You can’t use a photograph to demonstrate how a cosmetic will look after it is applied to a woman’s face and then – in the mice type – have a disclosure that says ‘okay, not really.’”

Case in point, an anti-aging Maybelline ad featuring Christy Turlington and Julia Roberts was banned over the summer for “digitally retouching” their skin.

RELATED: True Grit Star Hailee Steinfeld’s Fashion Ad BANNED

But not all ads are bad because they’ve been photoshopped. Just last month, the ASA banned a Miu Miu ad featuring True Grit star Hailee Steinfeld because it “depicted a child in an unsafe position.” Steinfeld was photographed crying while perched on a set of empty train tracks.

[BI via HuffPost Style.]

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