And today in start-up sexism, yet ANOTHER tech company is blowing it when it comes to making a name for themselves in the industry. Tech supplier OnePlus, who recently launched their first smartphone, The One, is making waves for their degrading-as-hell, “Ladies First” contest. Don’t let the name fool you, people.
Trying to expand their horizons and market to a female audience, the company posted the contest announcement today on their message board, asking women to post photos of themselves, branded with the OnePlus logo in hopes they could be *lucky* enough to skip the waiting list for the device. The smartphone, which is still only offered to users after they’ve received an invitation, is gradually being offered to more people as production rates increase. The full details were posted to the forum, describing the rules and regulations to the contest, because gentlemen LOVE structure:
As we close in on the 200K mark for the number of registered forum users, OnePlus wants to give a shout out to the few but beautiful female fans in our community with our Ladies First contest.
In true gentlemen fashion and because chivalry is not dead, we are giving the lovely ladies of OnePlus a chance to skip the invite line and introduce themselves to us.
Ladies (and only ladies, sorry guys, ladies first), the rules are simple:
- Draw the OnePlus logo on a piece of paper or on your hand/face/wherever (so we know it’s really you)
- Take a photo of yourself with the OnePlus logo clearly visible
- Post the photo in this thread
The 50 most well-liked ladies will receive an invite and a Never Settle t-shirt. Additionally, we will be giving out another 100 invites at random to any lady who participates in the contest. The contest begins today and ends on Friday. We will announce the winners on Monday.
Ladies, no nudity please.
A Never Settle t-shirt?! ::GASP:: NO. FUCKING. WAY. Excuse me while I strip off my clothes and get right down to selfie mode to get the Fall’s hottest statement piece. Oh, and a shot at a bootleg iPhone. #YAS.
Although it was only announced today, news of the contest has spread like wild-fire over the interwebs, and from what I’ve gathered, people are not happy.
Five hours into the contest and it’s already safe to assume that the techie nerds who wanted free nudies are definitely going to regret this one. Maybe next time consult a marketing team before posting belittling, sexist attempts to degrade women clientele. While the contest alone is awful, the fact that everyone at a company agreed that this was a GOOD idea is honestly, very depressing.
No, Silicon Valley. Just, no.
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