Teen Vogue‘s latest step in dominating the tween fashion market is a line of juniors apparel to be sold at Macy’s. Despite our weariness of collaborations and celebrity fashion lines, this new partnership between the magazine and mega-shop is intriguing.
The juniors clothing line is simply called Teen Vogue, and will be sold in the retailer’s Mstylelab department. The line launches online and in 150 Macy’s stores today, and we’ve got a preview at the wares below.
Prices range from $20 to $60, and stock will be updated every month with 15 new pieces. The collection is pretty much like what’s featured in Teen Vogue itself — trendy ensembles with bold prints, and splashes of neon and embellishments. The mag’s editor-in-chief Amy Astley explained to WWD: “We’ve had terrific success with our branded mobile game, Teen Vogue Me Girl, and with our bedding collection, so apparel was the next logical step.”
We may bit a little old for the juniors section, but we’ll definitely take a look at the line the next time we’re at Macy’s. Check out some pieces below:
this is some kind of spaceship or something.