Last year the brand enlisted the notorious lensman to shoot the ads, which starred a jewel-laden Mihalik playing with a doll rendering of Richardson. This year, however, the man himself has stepped in front of the camera. And in a tuxedo, no less, thanks perhaps to the influence of power stylist Lori Goldstein.
The pair goof around for the flashbulbs, doing a little dance, grabbing one another’s faces, and, of course, striking Richardson’s signature thumbs up pose. He looks pretty gleeful throughout, which would probably be creepy were Eniko naked (as Richardson’s women tend to be), but as it stands is somewhat less pervy than we’ve come to expect from the photog. Check out the video and one of the campaign shots below and tell us whether or not you agree: