Is there anything better than shopping for a good cause? CFDA/Vogue Fashion Fund recipient Thakoon Panichgul is producing a limited-edition Masai print scarf from the fabric used for his Africa-inspired fall collection. Its value encompasses more than aesthetic appeal, however: 100 percent of the proceeds will go to aid efforts for famine victims in Somalia.
“This is foremost about the children,” Panichgul says. “They can’t fend for themselves. That’s the most immediate concern for me.”
The plaid wool accessory, which retails for $250, is now exclusively available on the brand’s website (modeled by Ruby Aldridge, who rocks out with a guitar on the roof of the designer’s SoHo studio in a promo video lensed by Paul Maffi).
For those of you who love a good excuse to spend (sans severe buyer’s guilt), you’ll be happy to know that Panichgul has more plans. Though his first foray into charity just hit the market today, the designer insists that this is only the beginning of his philanthropic initiatives. “I’ve never pulled together a project so quickly,” he says. “We need to be doing more.”