The Coveted Rebrands As The Coveteur

A few weeks ago, a new website called The Coveted, launched by designer Erin Kleinberg and fashion editor Stephanie Mark, was all anyone on the blogosphere could talk about. At first it was because the site is gorgeous and let us into the closets of stylish fashion editors and buyers at home and abroad. [Full disclosure: It’s not dissimilar to a project we at Styleite have been working on called Closet Cases, but more on that later.] Then, it became a huge copyright infringement battle with a 4-year-old website, also called The Coveted, considering taking legal action.

Today, the new The Coveted has been renamed The Coveteur. We can only assume the change came in response to an outpouring of support for the older site, founded by Jennine Jacob, who also started the Independent Fashion Bloggers network. Britain’s The Independent reported today that a petition was started on Jacob’s behalf that got more than the 1,000 signatures it initially sought.

So does the name change resolve all of the legal issues? Well, it certainly removes a great deal of the confusion there might have been between the two websites. The Coveteur‘s old URL,, even features a link to the older The Coveted at At the bottom of their original site, Kleinberg and Mark profess their apologies for any confusion and proclaim happiness that both sites will be “able to continue to cover the fashion world for years to come.”

In the meantime, there’s no indication that The Coveteur will sell their hyphen-less URL to the original site (which as far as we’re concerned counts as trademark dilution) but we’ll keep our fingers crossed that that won’t turn into an issue, too.

The Coveted gets renamed as The Coveteur [The Independent]

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