The H&M Design Awards Might Be Cooler Than Project Runway

H&M Design Award FinalistOur favorite high street retailer has scoured design schools around the globe in search of talented students to compete for the H&M Design Award 2014. The untelevised fashion competition (must only be an American thing?) is celebrating its third anniversary, with the winner being announced on Jan. 28. In similar Project Runway fashion, contestants were given €5,000 ($6,835) to compete for a chance to show at Mercedes-Benz Stockholm Fashion Week. Pieces from the winning collection will be sold at select stores next fall with the designer earning a €50,000 or $68,340 cash prize.

“Each has their own unique creativity, amazing technical skills, and the vision to push fashion forward,” said H&M’s creative head of design Ann-Sofie Johansson to WWD.

Johansson will serve on the panel of judges that includes actress Michelle Dockery, street style personality Michelle Harper, British Vogue executive fashion editor Serena Hood, Vogue Italy senior fashion editor Sara Maino, H&M’s creative advisor Margareta van den Bosch and designer Erdem Moralioglu. We’d love to be a fly on the wall during those deliberations.

Do you think Moralioglu is more of a snarky Michael Kors or polite Zac Posen? They really should televise this. It could be advertised as the designer Olympics. Regardless, Jia Hua represents Parsons as the only finalist from a U.S. design school.



[WWD] & [Vogue UK]

Related Links:
Vogue, H&M, Mango: Who’s Still Working With Terry Richardson?
Frieda Pinto and January Jones Hit the Isabel Marant x H&M Paris Launch
Alyssa Milano Spills on Hosting Project Runway: All Stars

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