by Taylor Irwin
Ever swooned over someone’s top at a party, but didn’t want to be that person to ask where it was from? Fashion’s versions of Shazam, ASAP54, is here for very that reason, and will help you find whatever *lewk* you are trying to pinpoint. The app combines visual recognition technology, personal stylists, and social media aspects to instantly connect you with that must-have item that you are searching for. If the app can’t find the exact item that you are on the prowl for, they offer a team of in-house stylists who, at the tap of a button, will report back to you with five similar suggestions within 24 hours. And that people, is what we call service.
The London-based company was started in 2013 by Daniela Cecilio, who created the app after expressing frustrations when she couldn’t find particular items that she was searching for. Later she added a social media aspect to connect users through their searches. “I was also looking for a simple way to be connected to what my friends and muses were coveting,” stated Cecilio. “I loved the idea of a sneaky peak into other peoples fashion searches that I can turn to for inspiration.”
The Cara Delevingne-approved app is available for download now in the Apple store.