This is something we never saw coming: Mike “The Situation” Sorrentino, famous for going not wearing actual clothing on The Jersey Shore, is designing a formalwear line. The cummberbund-clueless reality star will be paid six figures to design and model Flow Formal Wear‘s 2012 line, appropriately named “The Situation.”
Sorrentino is very much a renaissance man these days — he’s fronted everything from workout DVD, to vitamins and vodka. But these are all products The Sitch has a lot of experience with. Bowties and cufflinks on the other hand, aren’t things we ever imagined the ab-baring attention-whore would suited for.
“He’s going to be a big part of [the line],” Flow Formalwear rep Brian Weintraub said of Sorrentino.
Why it’s a good idea to get a man known for going bare-chested (Seriously, Google The Situation. There are like three photos of Mike in a shirt.) to be modeling formalwear, we will never know. Weintraub explains it like this: “We wanted to get a recognizable face for customers,” he added. “We’re trying to bring younger people back to wearing formal wear.” There is really no better way to show how out of touch you are as a clothing company than to hire The Situation to sell suits to young audiences. Period.
Lest we forget The Situation’s previous foray into the fashion world: his tank top line Dilligaf (Do I Look Like I Give A F***). If Dilligaf’s success (or lack thereof), is any indication of how helpful the Situation will be to Flow, we’d suggest they back out of the six figure deal immediatamente.
Yes, we too have been plagued by fear ever since The Sitch and his Shore castmates’ GTL schedule became GTLD: gym, tan, laundry, design. Hopefully castmates Sammi Sweetheart, J-Wowww and Pauly D (who all count themselves as “Designers”) will not capitalize on the new line by launching corsage/prom dress/prom tanning collections — it would be too much.